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Most Valuable Dealer


Most Valuable Dealer - Beau Romsey

Tue March 7, 2017

Beau Romsey doesn’t take much credit for his success. Instead, he praises the company and its people, specifically his District Sales Manager, for h...

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Beau Romsey doesn’t take much credit for his success. Instead, he praises the company and its people, specifically his District Sales Manager, for helping him grow his dealership.

NuTech Seed’s Most Valuable Dealer for the month of March, Beau is a third-generation producer and seed salesman from Gilbert, Iowa, who has been with NuTech Seed “from the beginning,” he said.

“I started with NuTech Seed when they started in Iowa; once they moved into this part of the Cornbelt, I started as a dealer with my dad,” Beau said. “We chose NuTech Seed mostly because of the long relationships we had built with the pillars of the seed industry, and also because people that we knew, that we’ve been working with for years, were going to this brand.”

Beau gives a lot of credit to his DSM, Scott Broesder, for helping him develop and grow a prosperous dealership. “The key to the success of my business has been a great DSM,” Beau said. “I’ve been with Scott since I was a kid, probably 25 years.”

Beau grew up on a farm north of Ames, learning skills from his late father and grandpa, and his mother still lives on the farm today. A graduate of Gilbert High School, Beau took some agronomy classes at DMACC but learned most from first-hand experience. His brother never got into the farming operation and now lives in Chicago with his family, raising four little boys.

Beau has been married to his wife Christine for more than three years and he credits her for valuable help with the dealership. In addition to selling seed, Beau also farms and runs two additional businesses: a spray business and a snow removal business. “So I stay busy, even when there’s not much snow,” he laughed.

As a farmer-dealer, Beau plants what he sells and he said that is another key to his success. “The fact that you can go out and say, ‘I’ve had this on my farm for two years and it works, so you’ve got to try this,’ is probably what has grown my dealership the most,” he said. “A lot of the competition can’t do that. That’s one of our strongest allies, being able to be a farmer-dealer, because we can tell (customers) first hand.”
“We’re not going to sell (products) we didn’t like on our own farm.”

Beau values all of the relationships he has within the NuTech Seed family. “The company just has a family feel that you don’t get in a larger corporation,” he said. “If I have an issue or a question, I can just text the product guys or the GM, and I’ll get a response right away. Being able to know everyone in the company and have these close relationships, it’s a personal feeling instead of getting lost in that corporate world.”

We greatly appreciate all the hard work that Beau has done for NuTech Seed. If you know of a NuTech Seed Dealer who you think deserves the M.V.D. award, please let us know by emailing marketing@nutechseed.com with your nomination. 

Most Valuable Dealer- Darrell Feenstra

Fri February 17, 2017

Darrell Feenstra of New Holland, South Dakota, is the winner of the Most Valuable Dealer Award for February. Darrell has been selling seed for 36 yea...

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Darrell Feenstra of New Holland, South Dakota, is the winner of the Most Valuable Dealer Award for February.

Darrell has been selling seed for 36 years and has been with NuTech Seed since its inception. District Sales Manager Dan Van Drongelen estimates that Darrell has been selling NuTech Seed for 15 years.

“I’m really happy with NuTech Seed,” Darrell said. “I’ve gone through five different companies and this company is really family oriented.”

One thing that Darrell appreciates is being on a first-name basis with so many people within the NuTech Seed organization.

“When you go to meetings, the top people know you by your first name,” he said. “Everyone at the company really works with you. It’s a good company to work for.”

A native of New Holland, Darrell and his wife have two children and three grandchildren. Their son and daughter-in-law are raising their children, ages 9 and 13, in New Holland, while their daughter lives in Crooks, just north of Sioux Falls, with her son who is six.

Darrell says that his family keeps him pretty busy; he spends a lot of a time going to ball games to watch his grandchildren play.

In addition to selling NuTech Seed, Darrell also farms 480 acres and raises livestock.

Darrell is very happy with the seed that he plants and sells from NuTech Seed.

“We have good seed, good genetics,” he said. “I don’t really have a lot of complaints.”

One of the big differentiators from other seed companies is the fact that NuTech Seed offers LibertyLink® soybeans.

“I’m planting 100% LibertyLink® beans and 70% of my bean sales this year were LibertyLink®,” Darrell said. “LibertyLink® has really increased my bean sales. I’m up 1000 bags from last year because of Liberty and the performance.”

Darrell sees solid performance in both NuTech Seed corn and soybeans in his area. He added that he has about a dozen customers that plant 100% NuTech Seed.

“They are very happy with it and they keep coming back,” he said. “NuTech Seed is easy to sell. Once you get the customers started on it, they come back.”

 

We greatly appreciate all the hard work that Darrell has done for NuTech Seed. If you know of a NuTech Seed Dealer who you think deserves the M.V.D. award, please let us know by emailing marketing@nutechseed.com with your nomination.