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Most Valuable Dealer


Most Valuable Dealer - Luckey Farmers Inc.

Fri April 7, 2017

When Ed Thurn joined the team at Luckey Farmers Inc., the farmer-owned coop was selling a couple national brands in addition to their own seed brand, ...

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When Ed Thurn joined the team at Luckey Farmers Inc., the farmer-owned coop was selling a couple national brands in addition to their own seed brand, Gro-Mor. But Luckey Farmers knew to be successful, they didn’t need to offer every possible seed choice, they just needed to offer the right seed for their growers’ acres.

“We don’t want to be Wal-Mart,” Thurn said. “All the research shows that there are 2.5 seed companies on every farm and we want to be two of those with NuTech Seed and Gro-Mor.”

Luckey Farmers, the April Most Valuable Dealer, serves a four-county area in Northwest Ohio, with their main office located in Woodville. The company was established in 1919, the result of several mergers, consolidations and acquisitions over the years. The entire team, more than 100 employees, is dedicated to providing the highest quality farm products and services for the success of more than 2,000 members.

Thurn, the sales manager and seed production manager for Luckey Farmers, leads a team of eight salespeople that includes five agronomists. He works closely with Bob Beyer, who purchases all of Luckey Farmers’ products and works directly with NuTech Seed District Sales Manager Chris Holt and Customer Service & Logistics Manager Jane Synder.

Both Thurn and Beyer will agree that LibertyLink soybeans is what brought Luckey Farmers to its relationship with NuTech Seed.

“The genetics fit our area really well,” Beyer said. “LibertyLink soybeans have really caught fire for us.”

Thurn said the sales continue to grow for the 2017 planting season. “A year ago, we sold 6,000 bags of NuTech Seed beans; this year, we’re close to 12,000 bags, doubling our bean sales.

“In the last three years, we’ve made huge increases with NuTech Seed products.”

The Luckey Farmers sales team is comfortable selling NuTech Seed products, Thurn said, specifically because of the way they complement the Gro-Mor line.
Luckey Farmers is always working to do what’s best for the growers in Northwest Ohio. One thing that Thurn did to benefit growers was to select the five best corn products for the area from NuTech Seed’s extensive product portfolio – and sell only those hybrids.

“We focused on the five products that work in our area, that made the most sense for us to sell to a farmer,” Thurn said. “We have a 2,500-acre farmer that tried a couple bags of NuTech Seed last year and this year he switched to one-third NuTech Seed corn and the rest is our brand, Gro-Mor.

“Guys like what they’re seeing from NuTech Seed corn and by pairing it with our brand, it allows us to go in to these farmers with a really nice package deal. We can sell a farmer all of his corn with these two brands and he’s not putting all his eggs in one basket.”

Holt agreed: “Multiple locations and product lines allows them to provide a custom service level. Each sales person builds a package per their customer’s needs and our high performing seed fits right in.”

Another reason Beyer likes featuring NuTech Seed as Luckey Farmers’ national brand is the people.

“We’re getting the genetics of a national company, but the advantage of doing business with a smaller company,” Beyer said. “I’m the one that communicates the most with the team at NuTech Seed; I enter all the orders on SeedWare, coordinate deliveries with Jane and Angel (Thomsen), and when Chris needs to communicate a message to the team, he comes to me and I get the message out to the rest of our team.”

Dan Sheldrick of Bowling Green, Ohio, played an influential role in Luckey Farmers’ decision to sell NuTech Seed. Sheldrick, one of the first NuTech Seed growers in the state, began a dealership years ago, but wanted to focus on farming, so he turned his seed sales over to Luckey Farmers and remains a valued customer to this day.

“We have some very loyal customers,” Beyer said. “Our entire organization is a team effort and we’re working to provide the best for our customers.

“We’re a full agronomy dealer – seed isn’t our total business, but we look at seed as a way to get on the farms. Once we’re in, we can get the rest of our programs on the farms as well.”

Luckey Farmers’ current facilities consist of seven grain locations, eight agronomy facilities, a feed manufacturing plant, seed processing facility, three cardtrol petroleum stations and four fuel delivery trucks to service farm, home and light industry.

We greatly appreciate all the hard work that Luckey Farmers Inc. has done for NuTech Seed. If you know of a NuTech Seed Dealer who you think deserves the M.V.D. award, please let us know by emailing marketing@nutechseed.com with your nomination.

Most Valuable Dealer - Beau Romsey

Tue March 7, 2017

Beau Romsey doesn’t take much credit for his success. Instead, he praises the company and its people, specifically his District Sales Manager, for h...

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Beau Romsey doesn’t take much credit for his success. Instead, he praises the company and its people, specifically his District Sales Manager, for helping him grow his dealership.

NuTech Seed’s Most Valuable Dealer for the month of March, Beau is a third-generation producer and seed salesman from Gilbert, Iowa, who has been with NuTech Seed “from the beginning,” he said.

“I started with NuTech Seed when they started in Iowa; once they moved into this part of the Cornbelt, I started as a dealer with my dad,” Beau said. “We chose NuTech Seed mostly because of the long relationships we had built with the pillars of the seed industry, and also because people that we knew, that we’ve been working with for years, were going to this brand.”

Beau gives a lot of credit to his DSM, Scott Broesder, for helping him develop and grow a prosperous dealership. “The key to the success of my business has been a great DSM,” Beau said. “I’ve been with Scott since I was a kid, probably 25 years.”

Beau grew up on a farm north of Ames, learning skills from his late father and grandpa, and his mother still lives on the farm today. A graduate of Gilbert High School, Beau took some agronomy classes at DMACC but learned most from first-hand experience. His brother never got into the farming operation and now lives in Chicago with his family, raising four little boys.

Beau has been married to his wife Christine for more than three years and he credits her for valuable help with the dealership. In addition to selling seed, Beau also farms and runs two additional businesses: a spray business and a snow removal business. “So I stay busy, even when there’s not much snow,” he laughed.

As a farmer-dealer, Beau plants what he sells and he said that is another key to his success. “The fact that you can go out and say, ‘I’ve had this on my farm for two years and it works, so you’ve got to try this,’ is probably what has grown my dealership the most,” he said. “A lot of the competition can’t do that. That’s one of our strongest allies, being able to be a farmer-dealer, because we can tell (customers) first hand.”
“We’re not going to sell (products) we didn’t like on our own farm.”

Beau values all of the relationships he has within the NuTech Seed family. “The company just has a family feel that you don’t get in a larger corporation,” he said. “If I have an issue or a question, I can just text the product guys or the GM, and I’ll get a response right away. Being able to know everyone in the company and have these close relationships, it’s a personal feeling instead of getting lost in that corporate world.”

We greatly appreciate all the hard work that Beau has done for NuTech Seed. If you know of a NuTech Seed Dealer who you think deserves the M.V.D. award, please let us know by emailing marketing@nutechseed.com with your nomination. 

Most Valuable Dealer- Darrell Feenstra

Fri February 17, 2017

Darrell Feenstra of New Holland, South Dakota, is the winner of the Most Valuable Dealer Award for February. Darrell has been selling seed for 36 yea...

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Darrell Feenstra of New Holland, South Dakota, is the winner of the Most Valuable Dealer Award for February.

Darrell has been selling seed for 36 years and has been with NuTech Seed since its inception. District Sales Manager Dan Van Drongelen estimates that Darrell has been selling NuTech Seed for 15 years.

“I’m really happy with NuTech Seed,” Darrell said. “I’ve gone through five different companies and this company is really family oriented.”

One thing that Darrell appreciates is being on a first-name basis with so many people within the NuTech Seed organization.

“When you go to meetings, the top people know you by your first name,” he said. “Everyone at the company really works with you. It’s a good company to work for.”

A native of New Holland, Darrell and his wife have two children and three grandchildren. Their son and daughter-in-law are raising their children, ages 9 and 13, in New Holland, while their daughter lives in Crooks, just north of Sioux Falls, with her son who is six.

Darrell says that his family keeps him pretty busy; he spends a lot of a time going to ball games to watch his grandchildren play.

In addition to selling NuTech Seed, Darrell also farms 480 acres and raises livestock.

Darrell is very happy with the seed that he plants and sells from NuTech Seed.

“We have good seed, good genetics,” he said. “I don’t really have a lot of complaints.”

One of the big differentiators from other seed companies is the fact that NuTech Seed offers LibertyLink® soybeans.

“I’m planting 100% LibertyLink® beans and 70% of my bean sales this year were LibertyLink®,” Darrell said. “LibertyLink® has really increased my bean sales. I’m up 1000 bags from last year because of Liberty and the performance.”

Darrell sees solid performance in both NuTech Seed corn and soybeans in his area. He added that he has about a dozen customers that plant 100% NuTech Seed.

“They are very happy with it and they keep coming back,” he said. “NuTech Seed is easy to sell. Once you get the customers started on it, they come back.”

 

We greatly appreciate all the hard work that Darrell has done for NuTech Seed. If you know of a NuTech Seed Dealer who you think deserves the M.V.D. award, please let us know by emailing marketing@nutechseed.com with your nomination.